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MARKETING
OPPORTUNITIES
Customized Programs to Meet Your Target
MarketThe Leaty Racing NASCAR Modified team looks forward to the 2011 campaign, and
we realize that it all would not be possible without the help and support of
our family, friends, and sponsors. As the Leaty Racing team continues to grow,
we are now able to provide more advertising, marketing, promotional, and
public relations options to our prospective sponsors.
As a marketing partner with us, many options are available
to customize a marketing campaign to suit your organization’s needs. While we
do have different "levels" of sponsorship like many other race teams, tracks,
and series, we know the importance of customization.
You may be a small company that would like to try
motorsports marketing for the first time, but don’t necessarily have the
budget of some larger corporations. The great thing about our marketing
efforts is the flexibility to offer a program that will work with companies of
any size. We believe the return on investment offered through each of our
programs will more than meet your expectations.
Your customized program could
include any of the following:
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Leaty Racing
Team car could carry your company colors and/or logos, as required
by your company;
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The Leaty Racing Team transport trailer could carry your company colors
and/or logo, as required by your company. [N.B.
Based on statistics generated by Professional Racing Organization,
Inc. in 1999, it is estimated that a well-lettered hauler will
generate over 83 exposures per mile on multi-lane highways in the
daylight. ]
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The Leaty Racing Team uniforms, including the driver’s firesuit, could be
manufactured in your company colors, with company identifications
prominently displayed;
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Leaty Racing Team will provide appropriate recognition of your company
on our website sponsor page, at
www.mikeleaty.com. This would include establishing a quick link from our website to
yours. For the 2011 racing season, Leaty Racing Team will
be offering advertising space for our sponsors on our website.
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Your company flags,
banners, and/or hats could be displayed in the pit area of Leaty
Racing Team, at racing, sponsor, and at other appropriate functions;
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Your company flags,
banners, and/or hats could be displayed and references made to your
company by Leaty Racing team members during pre- and
post-race activities and/or victory lane celebrations;
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Leaty Racing
Team could include information regarding the sponsorship participation
of your company in press kits (containing up-to-date information about
the team and photographs), which are made readily available to the
media and other appropriate parties, and to race facilities, for
publication in race programs and periodicals;
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Your company could receive
additional photographs of the Leaty Racing Team team and car, for your own use;
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Leaty Racing
Team could collect documentation, in the form of press clippings,
photographs, and stories, pertaining to the team and your sponsorship,
and present them to you at the conclusion of the 2011 racing season;
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Leaty Racing
Team could work with your company personnel to acquire race
credentials, to make arrangements for and to handle VIP’s, to make
arrangements for special on-site and off-site receptions, media
functions, or other activities, as required;
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Team members and race
equipment of Leaty Racing Team could be available for
trade shows, personal and promotional appearances, work and race
schedule permitting; and,
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Leaty Racing
Team, and those associated with the team, could be requested to be
aware and promote the sponsor by word of mouth.
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